The training that evaporates
Two days in a room, a nice binder, lots of inspiration… and three weeks later, the same behaviours. Theory without practice changes no one.
Group & 1:1 coaching · For managers and directors
Your managers don’t need another training.
They need to become leaders.
Attending Leaders™: 90 days of training — role plays, group workshops + 1:1 coaching — to install the legitimacy, the tools and the bias for action. Not another training without results.
- 86% see a return on investment
- 70% increase their performance
- 10+ years in HR and coaching
- ⚑ Cohorts of 12
The real problem
Recognize this scenario?
The legitimacy doubt
Your manager was an excellent expert. Nobody gave them the tools for the new job: making others succeed. So they improvise — and they doubt.
No bias for action
Feedback avoided, delegation that boomerangs, frozen decisions. Meanwhile: turnover, sterile meetings, and your best people quietly looking elsewhere.
Our mechanism
We don’t train leaders in a classroom.
We coach them — as a group and individually.
In the group: practice, peer feedback, the energy of a cohort moving together.
Individually: their real situations, in private, dissected and rehearsed until the behaviour holds.
Neither works alone. The combination is what installs legitimacy — and results.
The program
Here’s exactly what you get
A 90-day installation system. Every element exists for one reason: making the behaviour stick.
Group
6 cohort training workshops
Posture, feedback, delegation, difficult conversations, prioritization, team rituals. 90 minutes each, spaced out — every workshop installs a behaviour, not a concept.
IncludedIndividual
1:1 coaching with Ayoub
The manager’s real cases: their tensions, their decisions, their team. In private, unfiltered — this is where the group work becomes your reality.
Included from Signature upTool 01
3 professional assessments
Management styles, conflict management, leadership style — an objective diagnostic of the starting point and the gaps to close.
IncludedTool 02
90-day leadership plan
Written, measurable, signed: 3 target behaviours, indicators, checkpoints. Your HR director can follow along.
Included from Signature upTool 03
Management scripts EN/FR
Feedback, 1:1s, course-correction, delegation, difficult announcements — ready to use in both languages.
IncludedPackages
Group, individual — or both
Indicative pricing. A written, tailored proposal follows the discovery call.
The energy of the group
Cohort
$2,900 CAD / manager
6 group workshops · 90 days
- 6 cohort training workshops (max 12)
- 3 professional assessments
- Management scripts EN/FR
- 30-day action plan
Most popular
Group + individual
Signature 90
$4,800 CAD / manager
Cohort + 4 × 1:1 sessions · 90 days
- Everything in Cohort included
- 4 × 1:1 sessions with Ayoub
- 90-day leadership plan
- End-of-program review
Executives & high stakes
Executive Immersion
$8,400 CAD
12 × 1:1 sessions · 6 months
- 12 × 75-min 1:1 sessions
- 3 assessments + 90-day plan + scripts
- Direct access between sessions
- Preparation for critical moments
Corporate invoicing · Often eligible for training budgets — ask your HR team.
✓
Clarity Guarantee
The risk is on us, not on you
If, by the end of the first workshop or first session, you don’t have a clear, actionable plan, you stop right there — and you’re fully refunded. No forms, no negotiation, no awkwardness.
We can offer this because clarity shows up in session one — otherwise we haven’t earned your investment.
Let’s be direct
This program isn’t for everyone
This is for you if…
- You want measurable results, not a “training” box checked
- Your managers will have the time and permission to practise
- You want leadership that is firm and human
- You measure success in installed behaviours
This is not for you if…
- You want the cheapest training in the catalogue
- You want a motivational speaker with no follow-through
- Your managers won’t be able to practise between workshops
- You expect a consultant to “fix” your managers for them
FAQ
The questions you’re already asking
How is this different from a classic training?
Training transfers concepts. Attending Leaders™ installs behaviours: spaced workshops, real-world practice between each, 1:1 coaching on the manager’s situations, a written measurable plan. Results show up on Monday morning — not just on the end-of-day smile sheet.
Group or individual — how do we choose?
The cohort creates momentum and peer feedback; 1:1 handles confidential situations. Signature 90 combines both — it’s the most effective format. The discovery call settles it honestly.
English or French?
Both. Workshops, 1:1s, assessments and scripts exist in both languages.
Where does it take place?
In person in Ottawa, Montreal and Toronto. Virtual anywhere in Canada and beyond. Hybrid formats available.
What if it doesn’t work?
Clarity Guarantee: no clear plan after the first session → full refund. The risk is on us.
How does HR track progress?
Three-way agreed objectives (leader, HR, coach), 100% confidential session content, progress review shared with the participant’s consent.
Contact
Prefer to write?
Tell us about your team and your stakes — reply within 24 h.
In 90 days: the same managers.
Or leaders.
It starts with 30 minutes. Cohorts of 12, 8 spots for 1:1 — then a waitlist.
Book your discovery call now ↗No commitment · Reply within 24 h · Clarity Guarantee included